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PATRICK HAYNES

REEL 2026

SELECTED WORK

Brand-defining work across global campaigns, live events, B2B storytelling, sponsorships, and product launches. Browse by category below.

Wyclef Jean - Circle

Follow Wyclef Jean through South Korea as he sits down with the country's most influential music and culture voices to explore how stablecoin is reshaping the future of the Korean economy and entertainment industry.

NetApp AIDE

The NetApp AI Data Engine Campaign Launch. Led a multi-vendor production featuring NVIDIA CEO Jensen Huang and SF 49ers Hall of Fame Jerry Rice, positioning NetApp as the backbone of enterprise AI infrastructure.

NetApp AI film

AI narrative film. Directed cross-functional production to position NetApp's AI portfolio for enterprise audiences, combining executive storytelling with high-end cinematic visuals.

Google Cloud / NetApp

Google Cloud NetApp Volumes B2B product launch film. Writer and Director for the Google Cloud and NetApp partnership launch, translating complex infrastructure capabilities into a humorous customer-facing narrative.

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Brand Spots - For the love of cloud

For the Love of Cloud Integrated brand campaign with NetApp. Led visual development of a multi-spot series anchored around a unifying brand platform, deployed across digital, social, and OOH channels.

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Brand Spots - Integrated Campaign

The intergrated multi-channel brand campaign. Oversaw end-to-end creative and production across a suite of brand spots designed for cohesive deployment across broadcast, digital, and social platforms.

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NFL Partenrship

NFL national broadcast sponsorship spot. Led creative and production for NetApp's NFL partnership activation, built for high-visibility placement across game-day broadcast and digital channels.

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Aston Martin F1 Sponsorship

Aston Martin F1 Global motorsport brand film. Led full creative and production for Aston Martin's Formula 1 campaign shot on location, delivering cinematic storytelling for one of the world's most iconic racing programs.

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DreamWorks Partnership

Sponsorship brand content. Creative Director using character-driven visual storytelling to promote DreamWorks films and NetApp solutions.

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Ducati Sponsorship

Global motorsport sponsorship. NetApp's Creative Director leading the Ducati video campaign, capturing the precision, speed, and identity of one of the world's most iconic motorcycle racing programs.

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