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PATRICK HAYNES
Reel 2025
SELECTED WORK
20+ years of brand-defining work across global campaigns, live events, B2B storytelling, sponsorships, and product launches. Browse by category below.
The NetApp AI Data Engine Campaign Launch. Led a multi-vendor production featuring NVIDIA CEO Jensen Huang and SF 49ers Hall of Fame Jerry Rice, positioning NetApp as the backbone of enterprise AI infrastructure.
AI narrative film. Directed cross-functional production to position NetApp's AI portfolio for enterprise audiences, combining executive storytelling with high-end cinematic visuals.
Google Cloud NetApp Volumes B2B product launch film. Led production showcasing the NetApp + Google Cloud partnership, translating complex infrastructure capabilities into compelling customer-facing narrative.
For the Love of Cloud Integrated brand campaign. Led creative development of a multi-spot series anchored around a unifying brand platform, deployed across digital, social, and OOH channels.
The intergrated multi-channel brand campaign. Oversaw end-to-end creative and production across a suite of brand spots designed for cohesive deployment across broadcast, digital, and social platforms.
NFL national broadcast sponsorship spot. Led creative and production for NetApp's NFL partnership activation, built for high-visibility placement across game-day broadcast and digital channels.
Aston Martin F1 Global motorsport brand film. Led full creative and production for Aston Martin's Formula 1 campaign shot on location, delivering cinematic storytelling for one of the world's most iconic racing programs.
Entertainment sponsorship brand content. Led creative production for DreamWorks, developing character-driven visual storytelling that extended beloved IP into new brand and marketing contexts.
Global motorsport sponsorship. Led creative and production for Ducati's brand activation capturing the precision, speed, and identity of one of the world's most iconic motorcycle racing programs.
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