Paid-Media & Out-of-Home

NetApp - Paid Media & OOH

Agency: The NetApp Brand Studio

Role: Creative Director, NetApp (video)

Paid-Media / OOH

From Nasdaq to Las Vegas, we challenged the limits of creativity to effectively convey strategic messages with NetApp's largest paid media and Out-of-Home campaigns.

Displays & signage includes: Airports, Taxi's, Led Billboards, Hotels, NASDAQ Buildings, Event Signage, Social channels.

Aston Martin F1 / Las Vegas Formula 1 Race

We tore up the streets with this creative and memorable approach to advertising Aston Martin and NetApp with this Paid Media spot. This play on billboards live on the Las Vegas strip, airports, taxis, and paid media social channels.

NetApp INSIGHT 2025

Once again we had the pleasure of bringing NetApp's branded 3D N graphic to life for INSIGHT in 2025. Showing NetApp's 4 pillars (Data Infrastructure, AI, Cloud, and Security) This play on billboards live on the Las Vegas strip, airports, taxis, and paid media social channels.

Bank on NetApp

This campaign was to support our NASDAQ awareness campaign while NetApp rang the bell on Wall Street. We led the creative and drove execution for all displays and versions.

New York, NY - OOH led billboards, NASDAQ building

NetApp - INSIGHT event 2024

We led the creative with this electrifying design, and really brought it to life with 3D animation. Using the Lids display in Las Vegas for the illusion of a robot arm jumping out of the screen and activating the electric N graphic we told the story of NetApp's Intelligent Data Infrastructure. Other placements also covered Las Vegas with airport signage, billboards along the strip, taxis, and throughout the MGM Hotels.

NetApp, Converge event

With a gold theme executive event, the Brand Studio developed an animated gold plated 3D N graphic to showcase the event identity for NetApp's Converge event.

Las Vegas, NV - OOH led billboards, airports, taxi's, hotel signage