EVENTS / PAID MEDIA / OOH

NetApp - Paid Media, OOH, & Events

Agency: The NetApp Brand Studio

Role: Creative Director, NetApp

Events - Translating your brand into an unforgettable experience.

Event Branding, Media & Content, Digital & Social, Immersive Activations

Paid Media / OOH - From Nasdaq to Las Vegas, I challenged the limits of creativity to effectively convey strategic messages with NetApp's largest paid media and Out-of-Home campaigns.

Displays & signage includes: Airports, Taxi's, Led Billboards, Hotels, NASDAQ Buildings, Event Signage, Social channels.

AWS re:Invent

Consistent with our booth design at AWS re:Invent the NetApp painted the strip with our READY, SET, CLOUD campaign at AWS. This project was done in less than 3 weeks and was a huge success for NetApp.

NetApp INSIGHT 2025

Once again I had the pleasure of bringing NetApp's branded 3D N graphic to life for INSIGHT in 2025. Showing NetApp's 4 pillars (Data Infrastructure, AI, Cloud, and Security) This play on billboards live on the Las Vegas strip, airports, taxis, and paid media social channels.

NetApp - INSIGHT event 2024

I led the creative with this electrifying design, and really brought it to life with 3D animation. Using the Lids display in Las Vegas for the illusion of a robot arm jumping out of the screen and activating the electric N graphic we told the story of NetApp's Intelligent Data Infrastructure. Other placements also covered Las Vegas with airport signage, billboards along the strip, taxis, socials, and throughout the MGM Hotels.