top of page
PATRICK HAYNES
NetApp, AI Data Engine
NetApp - Product launch
The biggest launch in over 10 years! My creative teams, A+B Pictures, and I took on our biggest product launch in over a decade, teaming up with NFL's legend Jerry Rice to light up Levi’s Stadium. We capped it off with an intimate fireside chat alongside NVIDIA’s Jensen Huang, spotlighting the game-changing power of AI transformation. It was a high-energy moment that blended bold storytelling with cutting-edge tech.
Agency: The NetApp brand studio with A+B Pictures
Role: Creative Director, NetApp (video)​​
​










bottom of page