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NetApp, AI Data Engine

NetApp - Product launch

The biggest launch in over 10 years! My creative teams, A+B Pictures, and I took on our biggest product launch in over a decade, teaming up with NFL's legend Jerry Rice to light up Levi’s Stadium. We capped it off with an intimate fireside chat alongside NVIDIA’s Jensen Huang, spotlighting the game-changing power of AI transformation. It was a high-energy moment that blended bold storytelling with cutting-edge tech.

 

Agency: The NetApp brand studio with A+B Pictures

Role: Creative Director, NetApp (video)​​

Link to launch 

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Jerrry Rice 02.jpg
Stadium Panel 04.jpg
Jensen NVIDIA 01.jpg
Xanadu pic product.jpg
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GK Stadium 01.jpg
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© 2026 by Patrick Haynes

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