Some of the biggest NetApp product launches in over a decade, and honestly some of the most fun I’ve ever had in tech marketing.

We threw out the usual slide-heavy playbook and turned launches into real moments: Levi’s Stadium lit up with NFL legend Jerry Rice firing up the crowd, high-energy keynotes at INSIGHT that actually felt alive, and an intimate fireside chat with NVIDIA’s Jensen Huang that people still talk about.

Working closely with my teams and the crew at A+B Pictures, we brought executives and everyday practitioners into the same room, listened hard, and built films and experiences that felt bold, human, and unforgettable. The tech was the star, but the story is what people remembered.