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PATRICK HAYNES
AI Brand Vision
NetApp's Brand Vision spot
Agency: The NetApp Brand Studio and A+B Pictures
Role: Creative Director, NetApp
AI Brand Vision
NetApp's AI Brand Vision film
In collaboration with a top AI Filmmaker in the world (Next on Now) we produced this 30 second brand film for NetApp's product launch in 2025. Using an abstract approach to showcase data solutions I used the blue butterfly as a symbol of transformation, adaptability, and beauty.










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