PATRICK HAYNES
Integrate Campaign
2 spots
The Wizard
NetApp - Brand commercials
Taking another humorous approach in collaboration with Mother in London and the brand studio, these concepts for The Wizard and Wiggle Wolly spots were found to be highly engaging and a breath of fresh air from the dull tech commercials, and yes.. we did have a real horse in the shoot.
Agency: The NetApp brand studio in collaboration with Mother in London ​
Role: Creative Director, NetApp (video)​​
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The Wiggly Wolly
NetApp - Brand commercials
Relating to the everyday frustrations the average data employee might feel, NetApp took a lively and outrageous approach to reach our audiences. This particular spot was hilarious as we all know how much we want to take our angst out on the Wiggly Wolly. :)
Agency: The NetApp brand studio in collaboration with Mother in London ​
Role: Creative Director, NetApp (video)​​
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